Not surprisingly, given the success Fletch enjoyed with the Pamper's Swaddlers, so has he done a good job with the next stage of diapers: Cruisers.
It's such a simple little idea: put some sticky tabs on the diaper to facilitate diaper change.
It's such a simple little idea: put some colorful Sesame Street graphics on the diapers to stimulate the kid's imagination at diaper change time. Rumor has it, Daddy even has a favorite (Cookie Monster), but he would never admit it publicly.
Speaking of which, some Oreos are calling my name...
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